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Claude M. Bristol
(1891-1951)

Author of Prosperity Classic



Born 1891, Claude M. Bristol served as a soldier in WW1 in France and Germany. He worked on the army newspaper, Stars and Stripes until 1919. His best known book is The Magic of Believing, published in 1948, which has sold well over a million copies, and is widely regarded as a prosperity classic.

The Magic of Believing was written, he says, for ex-service men and women who would have to adjust to civilian life and try to prosper in it. It was published when he was in his 50s and followed the success of a small book he published in 1932 entitled T.N.T. It Rocks The Earth.

Claude Bristol was a hard-headed journalist for several years, including stints as a police reporter and as church editor of a large city newspaper. In this post he met people from every denomination and sect, and later read hundreds of books on psychology, religion, science, metaphysics and ancient magic. Gradually, Bristol began to see the 'golden thread' which runs through all religions and esoteric teachings: that belief itself has amazing powers.

Having spent years thinking about the power of thought, he had assumed others knew something about it too. He was wrong. Strangely, he found that most people go through life without realising the effect that strong belief can have on reaching their goals - they leave their desires vague and so they get vague outcomes.

When Bristol was a soldier in World War One, there was a period in which he had no pay and couldn't even afford cigarettes. He made up his mind that when he got back to civilian life "he would have a lot of money". In his mind this was a decision, not a wish. Barely a day had passed after his arrival back home when he was contacted by a banker who had seen a story on him in the local newspaper. He was offered a job, and though he started on a small salary, he constantly kept before him 'a mental picture of wealth'. In quiet moments or while on the telephone, he doodled '$$$' signs on bits of paper that crossed his desk. This definiteness of belief, he suggests, more than anything else paved the way for a highly successful career in investment banking and business.

Bristol had learned the truth of philosopher William James' statement that "Belief creates its verification in fact". Just as fearful thoughts set you up to experience the situation you can't stop thinking about (the Biblical Job said: 'What I feared most had come upon me'), optimistic thoughts and expecting the best inevitably form favourable circumstances.

Bristol's The Magic of Believing has inspired many people throughout the 50+ plus years since it was written, from all walks of life, from salespeople to performers, and from housewives to politicians. The book was about achieving goals through mental visualization, and using faith as a means of drawing the people, circumstances and opportunities together to make it happen.

 

Claude Bristol explained that he didn’t invent this idea, and in fact many people had used the same principles throughout the course of history to achieve much. He went on to write a third book entitled TNT: The Power Within You.


His books were based on decades of searching for a deeper understanding of, and applying, what he called "mind stuff." This work came from his experience as a journalist studying and reporting on the full spectrum of spiritual and religious movements (especially fringe groups), building his own wealth and career as an investment banker, and his study of thousands of books on "the science of thought".

Bristol was a popular speaker to clubs, business organizations and salespeople. He died in 1951.

Here are some quotations from his books:

Determination:
"It's the constant and determined effort that breaks down all resistance and sweeps away all obstacles."

Challenge:
"It's the constant and determined effort that breaks down all resistance, sweeps away all obstacles.
Attitude: It's the repetition of affirmations that leads to belief. And once that belief becomes a deep conviction, things begin to happen."

Desire:
"One essential to success is that your desire be an all obsessing one, your thoughts and aims be co-ordinated, and your energy be concentrated and applied without letup."

Success:
"One essential to success is that your desire be an all-obsessing one, your thoughts and aim be coordinated, and your energy be concentrated and applied without letup."

Expectation:
"We usually get what we anticipate."

Dreams:
"You have to think big to be big"

Objective:
"The person with a fixed goal, a clear picture of his desire, or an ideal always before him, causes it, through repetition, to be buried deeply in his subconscious mind and is thus enabled, thanks to its generative and sustaining power, to realize his goal in a minimum of time and with a minimum of physical effort. Just pursue the thought unceasingly. Step by step you will achieve realization, for all your faculties and powers become directed to that end."

For more than four decades success-oriented Americans have turned to the no-nonsense, time-tested motivational techniques described in The Magic of Believing to achieve all their long- and short-term goals: a better job, an increased income, a happier marriage, or simply a good night's sleep.

* * * * * *

Read in the author's own words how he came to discover the awesome power of belief:

How I came to tap the power of belief

by Claude M. Bristol

Is there some force, or factor, or power, or science -- call it what you will -- which a few people understand and use to overcome their difficulties and achieve outstanding success? I firmly believe that there is, and it is my purpose in this book to try to explain it so that you can use it if you desire.

Around 1933 the financial editor of a great Los Angeles newspaper attended lectures I gave to financial men in that dry and read my brochure T.N.T. -- It Rocks the Earth. Afterwards, he wrote,

"You have caught from the ether something that has a mystical quality -- a something that explains the magic of coincidence, the mystery of what makes men lucky."

I realized that I had run across something that was practical and workable. But I didn't consider it then (neither do I now) as anything mystical, except in the sense that it is unknown to the majority of people. This "something" has always been known to a fortunate few down the centuries, but for some unknown reason it is still barely understood by the average person.

Years ago, when I started to teach this science by means of  lectures and my brochure, I wasn't certain that the concepts could be grasped by the ordinary individual. But since then, I have seen those who have used it to double and triple their incomes, build their own successful businesses, acquire homes of their dreams, and create sizable fortunes. I am now convinced that any intelligent person who is sincere with himself can reach any heights he desires. I had no intention of writing a second book, although many urged me to do so. But a few months ago, a woman in the book business who had sold many copies of my first little book literally read me the riot act:

"You have a duty to give to the men and women who seek places for themselves in the world, in easily understood form, the new material that you have given in your lectures. Everyone of ambition wants to get ahead, and you have amply demonstrated that you have something that will help anyone. It's up to you to pass it along."

It took time to sell myself on the idea. But having served as a soldier in World War I, mostly in France and Germany, and having been active for many years in ex-service men's organizations as well as a state commission for the rehabilitation of ex-service men and women, I realized that it would be hard for many individuals to make outstanding places for themselves in a world from which they had long been separated. It is with a sincere desire to help them, as well as all ambitious men and women, that I write this more full and detailed exposition of the Power of Belief. Thus this work is written also to help develop individual thinking and doing.

Since this book may fall into the hands of some who may call me a crackpot or screwball, let me say that I am past the half-century mark and have had many years of hard practical business experience -- as well as a goodly number of years as a newspaper man. I started as a police reporter. Police reporters are trained to get facts and take nothing for granted. For a two-year period I was church editor of a large metropolitan newspaper, during which I came in close contact with clergymen and leaders of all sects and denominations, mind-healers, divine healers, Spiritualists, Christian Scientists, New Thought-ers, Unity leaders, sun and idol worshipers -- and, yes, even a few infidels and pagans.

The well-known English evangelist Gypsy Smith was making a tour of America at that time. Night after night as I sat on his platform, watching people stumble down the aisles, some sobbing, others shouting hysterically, I wondered....

Again I wondered when I accompanied the police in answering a riot call: some Holy Rollers in a moment of hysteria had knocked over a stove and set fire to their meeting hall. When I attended my first (and only) meeting of Shakers, I wondered -- as I did while attending various spiritualistic meetings. I wondered as I heard the testimonials at the Christian Scientists' Wednesday night meetings. I wondered when I watched a group of people immersed in the icy waters of a mountain stream and coming up shouting "Hallelujah!" even though their teeth were chattering. I wondered at the Indians' ceremonial dances and their rain-dance rituals. Billy Sunday also caused me to wonder as, in later years, did Aimee Semple McPherson.

In France during the First World War, I marveled at the simple faith of the peasants and the powers of their village curées. I heard stories of miracles at Lourdes, and of somewhat similar miracles at other shrines. When in a famous old Roman church, I saw elderly men and women climb literally on their knees up a long flight of stairs to gaze upon a holy urn -- a climb that is no simple task for an athletically trained young person -- I wondered again.

Business brought me into contact with the Mormons, and when I heard the story of Joseph Smith and the revelations on the plates of gold, I was again given to wonder. The Dukhobors of western Canada, who would doff their clothes when provoked, likewise made me wonder. While in Hawaii I heard much about the powers of the kahunas who could, it was claimed, cause people to die or live by praying. The great powers attributed to these kahunas profoundly impressed me.

In my early days as a newspaper man, I saw a famous medium try to make "spirits" respond before a crowded courtroom of antagonistic scoffers. The judge had promised to release the medium if he could get the "spirits" to speak in the courtroom. Yet they failed to materialize, and I wondered why -- because the medium's followers had testified to remarkable séances.

Many years later, I was commissioned to write a series of articles on what the police call the "fortune-telling racket." I visited everyone from gypsy phrenologists to crystal-ball gazers, from astrologers to spiritualistic mediums. I heard what purported to be the voices of old Indian "guides" tell me the past, the present, and the future, and I heard from relatives I never knew existed.

Several times I have been in a hospital room in which people around me died, while others with seemingly worse ailments were up and -- apparently -- fully recovered within a short time. I have known of partially paralyzed people who got over their condition in a matter of days. I have known people who claim to have cured their rheumatism or arthritis by wearing a copper band around their wrists -- others by mental healing. From relatives and close friends I have heard stories of how warts on hands suddenly disappeared. I am familiar with the stories of those who permit rattlesnakes to bite them and still live; and with hundreds of other tales of mysterious happenings and healings.

Moreover, I have made myself familiar with the lives of great men and women of history and have met and interviewed many outstanding men and women in all lines of human endeavor. Often I have wondered just what it was that took them to the top. I have seen coaches take seemingly inferior baseball and football teams and infuse them with something that caused them to win. In the Depression days, I saw badly whipped sales organizations do an abrupt about-face and bring in more business than ever before.

Apparently I was born with a huge bump of curiosity, for 1 have always had an insatiable yearning to seek answers and explanations. This quest has taken me to many strange places, brought to light many peculiar cases, and caused me to read every book I could get my hands on dealing with religions, cults, and physical and mental sciences. I have read literally thousands of books on modem psychology, metaphysics, ancient magic, Voodoo, Yoga, Theosophy, Christian Science, Unity, Truth, New Thought, Couéism, and many others dealing with what I call "Mind Stuff," as well as the philosophies and teachings of great masters of the past.

Many were nonsensical, others strange, and many very profound. Gradually I discovered that a golden thread runs through all the teachings and makes them work for those who sincerely accept and apply them, and that thread can be named in the single word belief. It is this same element or factor -- belief -- that causes people to be cured through mental healing, enables others to climb high the ladder of success, and gets phenomenal results for all who accept it. Why belief works miracles is something that cannot be satisfactorily explained; but have no doubt that there's genuine magic in believing. "The magic of believing" became a phrase around which my thoughts steadily revolved.

I am convinced that the so-called secret fraternal organizations guard a real "royal secret" which very few members ever grasp. The conclusion must be that "no mind ever receives the truth until it is prepared to receive it." One order provides candidates with a very profound book (to be studied in connection with the degree work), which itself would be practically an open-sesame to life if the candidates could understand and follow its tenets. But few read it, complaining that "it is too deep" for them. I am convinced, too, that some of these organizations, like many secret orders which possess a knowledge and understanding of life, use parables and misinterpretations to mislead.

When T.N.T. -- It Rocks the Earth was first published, I imagined that it would be easily understood since I had written it simply. But as the years went by, some readers protested that it was too much in digest form. Others said they couldn't understand it. I had assumed that most people knew something about the power of thought. Now I realize that I was mistaken, and those who had an understanding of the subject were comparatively few. Later, over many years of lecturing before clubs, business and sales organizations, I discovered that most people were vitally interested in the subject, but that it had to be fully explained. Finally, I undertook to write this book [The Magic of Believing] in words that anyone can understand -- and with the hope that it will help many to reach their goals in life.

The science of thought is as old as man himself. The wise men of all ages have known it and used it. The only thing I have done is to put the subject in modern language and bring to the reader's attention what some of today's outstanding minds are doing to substantiate the great truths that have come down through the centuries.

Fortunately for the world, people are coming to the realization that there is something to this "mind-stuff" after all. I believe that millions of people would like to get a better understanding of it -- and prove that it does work.

Therefore, let me start by relating a few experiences from my own life, with the hope that they will give you a better understanding of the entire science.

Early in 1918, I landed in France as a "casual" soldier, unattached to a regular company. As a result, it was several weeks before my service record (necessary for my pay) caught up with me. During that period I had no money to buy gum, candy, cigarettes, and the like, since the few dollars I had before sailing had been spent at the transport ship's canteen to relieve the monotony of the regular menu. Every time I saw a man light a cigarette or chew a stick of gum, it reminded me that I was without money to spend on myself. Certainly, I was eating, and the army clothed me and provided me with a place on the ground to sleep, but I grew bitter at having no spending money and no way of getting any. One night en-route to the forward area on a crowded troop train when sleep was out of the question, I made up my mind that on my return to civilian life, I would have a lot of money. The whole pattern of my life was altered at that moment.

True, I had been something of a reader in my youth; the Bible had been a must in our family. As a boy I was interested in wireless telegraphy, X-rays, high-frequency apparatus, and similar manifestations of electricity, and I had read every book on these subjects I could find. But while I was familiar with such terms as radiation frequencies, vibrations, oscillations, magnetic influences, etc., in those days they meant nothing to me outside of the strictly electrical field. Perhaps my first inkling of a connection between the mind and electrical or vibratory influences came when upon my completing law school, an instructor gave me an old book, Thomson Jay Hudson's Law of Psychic Phenomena. I read it, but only superficially. Either I did not understand it, or my mind was not ready to receive its profound truths. On that fateful night in the spring of 1918, when I told myself that some day I would have a lot of money, I did not realize that I was laying the groundwork for a series of causes which would unleash forces that would bring accomplishment. As a matter of fact, the idea never entered my mind that I could develop a fortune with my thinking and believing.

My Army classification card listed me as a newspaper man. I had been attending an Army Training School to qualify for a commission, but the whole training-school program was discontinued just as we finished the course; thus most of us landed in France as enlisted men. However, I considered myself a qualified journalist and felt that there was a better place for me in the American Expeditionary Force. Yet like many others, I found myself pushing wheelbarrows and lugging heavy shells and other ammunition.

Then one night at an ammunition depot near Toul, things began to happen. I was ordered to appear before the Commanding Officer, who asked me whom I knew at First Army Headquarters. I didn't know a soul there and didn't even know where it was located, and I told him so. Then he showed me orders directing me to report there immediately. A car and driver were provided, and the next morning found me at First Army Headquarters in charge of a daily progress bulletin. I was answerable only to a colonel.

During the months that followed, I frequently thought about the commission to which I was entitled. Then the links began to form into a chain. One day, entirely out of a clear sky, came orders transferring me to the Stars and Stripes, the Army newspaper; I had long had an ambition to be on its staff, but had done nothing about it. The next day, as I was preparing to leave for Paris, I was called before the colonel who showed me a telegram signed by the Adjutant General's office at GHQ, asking if I was available for commission. The colonel asked whether I would rather have a commission than report to the Army newspaper. Foreseeing that the war would soon end and I would be happier among other newspaper men, I said I would prefer the transfer to the Stars and Stripes. I never learned who was responsible for the telegram, but obviously something was working in my behalf.

Following the armistice, my desire to get out of the Army became insistent. I wanted to begin building that fortune. But the Stars and Stripes did not suspend publication until the summer of 1919, and it was August before I got home. However, the forces I had unconsciously set in motion were already setting the stage for me.

About nine-thirty the next morning after my arrival home, I received a telephone call from the president of a club in which I had been active. He told me to call a prominent man in the investment banking business who had read about my return and had expressed a wish to see me before I resumed newspaper work. I called the man and, two days later, embarked upon a long career as an investment banker, which later led me to the vice-presidency of a well-known Pacific Coast firm.

While my salary was smart at the start, I realized that I was in a business where there were many opportunities to make money. Just how I was to make it was then not revealed, but I just knew that I would have that fortune I had in mind. In less than ten years, I did have it, and not only was it sizable, but I was a substantial stockholder in the company and had several outside profitable interests. During those years I had constantly before me a mental picture of wealth.

Many people in moments of abstraction or while talking on the telephone engage in doodling -- drawing or sketching odd designs and patterns upon paper. My doodling was in the form of dollar signs like these -- $$$$$ -- $$$ -- $$ -- $$$$ -- on every paper that came across my desk. The cardboard covers of all the files placed before me daily were scrawled with these markings, as were the covers of telephone directories, scratch-pads, and even the face of important correspondence. I want my readers to remember this detail, because it suggests the mechanics to be used in applying this magic which I'll explain in detail later.

During the past years, I have found that by far the greatest problems bothering most people are financial ones.

With today's intense competition, millions are facing the same kinds of problems. However, it matters little to what ends this science is used. It will be effective in achieving the object of your desire -- and in this connection, let me tell another experience.

Shortly after the idea of T.N.T. -- It Rocks the Earth came to me but before I put it on paper, I took a trip to the Orient and sailed on the Empress of Japan, noted for its excellent cuisine. In my travels through Canada and in Europe I had developed a fondness for Trappist cheese made by the Trappist monks of Quebec. When I couldn't find it on the ship's menu, I laughingly complained to the chief steward that I had sailed on his ship only to get some of the famous "Trappist" cheese. He replied that he was sorry, but there was none aboard.

The more I thought about it, the more I hungered for some of that cheese. One night a ship's party was held. Upon returning to my cabin quarters after midnight, I found a big table had been set up in one of the rooms. On it was the largest cheese I had ever seen. It was "Trappist" cheese.

Later I asked the chief steward where he found it. "I was certain we had none aboard when you first mentioned it," he answered, "but you seemed so set on having some, I made up my mind to search through all the ship's stores. We found it in the emergency storeroom in the bottom of the hold." Something was working for me on that trip, too, for I had no claim to anything but ordinary service. However, I sat at the executive officer's table and was frequently his personal guest in his quarters, as well as on inspection trips through the ship.

Naturally the treatment I received made a great impression on me, and in Honolulu, I often thought how nice it would be to receive comparable attention on my journey home on another ship. One afternoon I got the sudden impulse to leave for the mainland. It was about closing time when I appeared at the ticket agency to ask what reservations I could get. A ship was leaving the next day at noon, and I purchased the only remaining cabin ticket.

The next day, just a few minutes before noon, as I started up the gangplank, I said to myself in an offhand manner, "They treated you as a king on the Empress of Japan. The least you can do here is to sit at the captain's table. Sure, you'll sit at the captain's table."

The ship got under way. As we steamed out of the harbor, the dining-room steward asked passengers to appear in the dining room for assignment to tables. When I came before him, about half the assignments had been made. He asked for my ticket, glanced at it and then at me, saying, "Oh yes, table A, seat No. 5." It was the captain's table, and I was seated directly across from him. Aboard that ship, many things happened which pertain to the subject of this book, the most prominent being a party supposed to be in honor of my birthday -- just an idea of the captain's, because my birthday was actually months away.

Later, when I found myself lecturing, I thought it would be wise to get a letter from the captain substantiating the story and I wrote him. He replied, "Sometimes as we go through life, instinctively we get the idea to do this or that. That noon I was sitting in the doorway of my cabin watching the passengers come up the gangplank, and as you came aboard, something told me to seat you at my table. Beyond that I cannot explain, any more than I can explain how I can frequently stop my ship at the right spot at the pier at the first try."

People who have heard the story -- and who know nothing about the magic of believing -- have declared that it was mere coincidence that the captain selected me. I am positive it wasn't, and I'm also certain that this captain (who knows quite a bit about this science) will agree with me. Aboard that ship were dozens of people far more important than I could ever be. I carried nothing to set me apart, being one of those who can pass in a crowd. So obviously it wasn't the clothes I wore or the way I looked that prompted the captain to pick me out of several hundred passengers to receive personal attention.

In presenting to you this very workable science, I am aware that the subject has been handled before from many angles, but also realize that many people shy away from any approach that smacks of religion, the occult, or the metaphysical. Accordingly, I am using the language of a business-man who believes that sincere thinking, dear writing, and simple language Will get any message across.

You have often heard it said that you can if you believe you can. An old Latin proverb says, "Believe that you have it, and you have it." Belief is the motivating force that enables you to achieve your goal. If you are ill and imbedded deeply within you is the thought or belief that you will recover, the odds are that you will. It's the belief or the basic confidence within you that brings outward material results. I speak of normal and mentally healthy people. I wouldn't tell a handicapped person that he could excel in baseball or football. Nor would I tell a woman who was quite plain-looking that she could make herself into a great beauty overnight, since the odds are against it. Yet these things could happen, for there have been many remarkable cures. And when more is learned about the powers of the mind, I firmly believe that we shall witness many cures that today's medical profession deems impossible. Finally, I would never discourage anyone; for in this life, anything can happen -- and what can help bring it to pass is Hope.

Dr. Alexander Cannon was a distinguished British scientist and physician whose books on the general subject of thought stirred up controversy here and abroad. He declared that while today a man cannot grow a new leg (as a crab can grow a new claw), he could if the mind of man hadn't rejected the possibility. The eminent scientist claimed that if the thought is changed in the innermost depths of the unconscious mind, then man will grow a new leg as easily as the crab grows a new claw. I know, such a statement may sound incredible, but how do we know that it will not be done some day?

Frequently I lunch with a group of medical men, all specialists in various branches of medicine and surgery. I know that if I voiced such an idea, they would suggest that I have my head examined. However, I find that some of these doctors, especially those more recently graduated from our better schools, are no longer dosing their minds to the role that thought plays in causing and curing functional disturbances in the body.

A few weeks before I wrote this chapter, a neighbor came to me to explain how his warts happened to disappear. During a stay at the hospital, he had wandered out on the porch where another convalescent patient was conversing with a friend. Said the visitor to the other patient, "So you would like to get rid of the warts on your hand? Well, just let me count them, and they'll disappear."

My neighbor said he looked at the stranger for a moment, then said: "While you're about it, will you count mine, too?" He did, and my neighbor thought no more about it until after he had gone home and he happened to look at his hands one day. "The mess of warts had entirely disappeared!" he told me.

I told this story to a group of doctors one day. A well-known specialist -- and personal friend -- grunted, saying, "Preposterous!" Across the table, another doctor who had recently been teaching in a medical school came to my aid, declaring that there were many authenticated cases of suggestion having been used to cure warts.

I was tempted to remind them that several years before, newspapers and medical journals had reported how Heim, a Swiss geologist, had removed warts by suggestion, and had also cited the procedure of Professor Block, another Swiss specialist, in his use of psychology and suggestion for the same purpose. Back in January, 1945, Columbia University's College of Physicians and Surgeons set up the first psychoanalytic and psychosomatic clinic in this country for the purpose of studying the relationship between the unconscious mind and the body. I kept silent, feeling that I was too outnumbered for an argument.

Since this conversation, considerable publicity was given to the findings of Dr. Frederick Kalz, a noted Canadian authority who flatly stated that suggestion works in many cases, even to curing warts that are infectious and caused by a virus. In a 1945 article in the Canadian Medical Association Journal, Dr. Kalz declared that, "In every country in the world some magic procedures to cure warts are known...It may be anything from covering the wart with spider-webs to burying toad eggs on a crossroad at new moon; all these magic procedures are effective, if the patient believes in them." In describing the treatment of patients with skin trouble, he says, "I have often prescribed the very same ointment, accompanied by some promising words, which has been tried unsuccessfully by some other medical man, and got credit for a quick cure." He also points out that X-ray therapy is especially suggestive; it works even when the technician fails to switch on the high power! Experiments with systematic fake irradiation bear out this observation. Here in Dr. Kalz's work we see actual examples of the magic of believing at work in the curing of warts and the treatment of skin trouble.

Another time my medical friends and I were discussing telepathy. I remarked that some of our greatest students and scholars believed in it. Dr. Alexis Carrel, of the Rockefeller Institute for Medical Research, was not only a thorough believer in the phenomenon but declared that there was definite scientific proof that man could project his thought even at great distances into other minds.

"Oh, he was just a senile old man," remarked another specialist at the table, a nationally known member of the American Medical Association.

I looked at him with astonishment, for Dr. Carrel won the Nobel Prize for iris medical research. When he put forth his ideas in that remarkable book, Man the Unknown, published in 1935, he was regarded as one of the world's foremost medical scientists and investigators.

I have no quarrel with the medical fraternity. Quite the contrary, for its members are generally sincere, able, and open-minded men, and a number are among my closest friends. However, some medical specialists, especially those inclined to restrict their studies to their respective fields, refuse to accept anything that may upset their early teachings and dogmatic beliefs. This resistance is not confined to the medical profession: countless specialists in other lines, including business, know very little outside of their chosen fields, and their minds are closed to any idea beyond their limited imaginations. Frequently, I have offered to lend books to these various specialists -- only to be told, after informing them of the contents, that they were not interested.

Paradoxically, many apparently well-educated men and women, successful in their respective fields, will, in their broad ignorance, condemn the idea of thought power and make no endeavor to learn more about it -- yet every one of them has unconsciously made use of it! Again, many people will believe only what they like to believe or what fits into their own scheme of things, summarily rejecting anything to the contrary. Countless men whose ideas developed the very civilization we live in have been hooted at, slandered, even crucified by the ignoramuses of their times. I think of the words of Marie Corelli, the English novelist who became world famous in the 19th century:

The very idea that any one creature (human) should be fortunate enough to secure some particular advantage which others, through their own indolence or indifference, have missed is sufficient to excite the envy of the weak or the anger of the ignorant...It is impossible that an outsider should enter into a clear understanding of the mystical spiritual-nature world around him, and it follows that the teachings and tenets of that spiritual-nature world must be more or less a closed book to such a one-a book, moreover, which he seldom cares or dares to try and open. For this reason, the sages concealed much of their profound knowledge from the multitude, bemuse they rightly recognized the limitations of narrow minds and prejudiced opinions...What the fool cannot learn, he laughs at, thinking that by his laughter he shows superiority instead of latent idiocy.

Great investigators and thinkers of the world, including many famous scientists, are in the open today, freely discussing the subject and giving the results of their experiments. Shortly before his death, Charles P. Steinmetz, famous engineer of the General Electric Company, declared, "The most important advance in the next fifty years will be in the realm of the spiritual -- dealing with the spirit -- thought." Dr. Robert Gault, while professor of Psychology at Northwestern University, was credited with the statement: "We are at the threshold of our knowledge of the latent psychic powers of man."

Much has been written and said about mystical powers, unknown forces, the occult, metaphysics (beyond science), mental physics, psychology (the science of mind), black and white magic, and many kindred subjects, causing most people to believe that they are in the field of the supernatural. Perhaps they are for some. But to me, the only inexplicable thing about these powers is that belief makes them work.

During the years that I have appeared before luncheon dubs, business concerns, and sales organizations, as well as talking over the radio to thousands of people about this science, I have seen results that can be termed phenomenal.

As I said before, many have used it in their business to double, treble, even quadruple their incomes. My files are filled with letters from people in all walks of life, testifying what they have accomplished by using the science. As an instance, I think of Ashley C. Dixon, whose name was once known to thousands of radio listeners in the Pacific Northwest. A number of years ago, he wrote me voluntarily to say that he had studied this subject in an academic way, but had never fully believed it until he was forty-three, when he had only $65 to his name, no employment, and no jobs available. He set out to prove to himself that the science would work. I quote the following excerpts from Mr. Dixon's letter:

"Your book T.N.T. put forth in workable form all that I had known before. It was like seeing Niagara Falls for the first time. One knew there was such a place; but confirmation was the actual personal contact with it. And so, T.N.T. gave me in print the facts I had known and used, but in a clear form. Here was something I could read and use day by day, holding the thoughts till they were fully demonstrated.

"What has all this been worth to me in dollars and cents? That, of course, is the question of the average man. He wants to see something...in the profit column; something material in the way of dollars and cents. Here's the answer. I have made a hundred thousand dollars, most of it in paid-up insurance and annuities. I have sold my business which costs me $5,000 (originally borrowed) for $30,000, and am now working on a contract to run for the next ten years which will net me $50,000 if I loaf; and more if I care to work. This is not a boast. It is a factual statement of what has actually happened in the past ten years...It cannot be done in a moment, or a day or a month, but it can be done."

In 1934, during the lowest point of the Depression, the head of the Better Business Bureau in a large Pacific Coast city heard of what was happening to firms and individuals who were following my teachings. He decided to investigate my work. Later he congratulated me publicly and subsequently wrote me as follows:

"My statement -- that the teachings have done more to stimulate business here during the past year than any other single factor or agency--is based upon statements by numerous executives who have been using the theme successfully in their businesses...When I first heard of the phenomenal results you were obtaining, I was inclined to question the facts. They seemed too preposterous to be true. But upon investigation, talking with heads of firms using the theme and with salesmen who have doubled and trebled their incomes, as well as hearing many of your lectures and getting into the subject for myself, the terrific and dynamic force embraced by it all becomes apparent. It isn't going to be understood by everyone in a minute, but firms and individuals that accept what you have to give and follow through can expect some startling and extraordinary results. You have fully demonstrated that, and therefore are to be congratulated."

This man has since risen to great heights in the business world and has written me of having seen other practical demonstrations of the workings of this science.

When I started this book, I decided to check with some of the individuals and firms who had written me to certify the phenomenal results they had achieved by using this science. Without exception, every one testified to the continuing progress he had made. One of the most outstanding accounts was related by Mr. Dorr Quayle, once well-known to the Disabled American War Veterans, who was long active in veterans' affairs in the Northwest. In 1937, he wrote me:

"It was no easy matter, at first, to completely accept your ideas. But my circumstances and physical condition forced me to keep at it continuously until understanding came....You see, in February, 1924, I was stricken with partial paralysis of my lower limbs. I needed crutches to even get about at all, and at best, for only short distances, and at a snail's pace. For [a bank executive] who had been active in the business world this forced inactivity was not easy to get used to. It was bearable only because I received government compensation -- my disability being considered due to service during the World War. However, in 1933, the Government dropped me from the compensation rolls, and I was forced to make a living. My home and other properties were about to be repossessed. It was not a pleasant picture, nor a hopeful future.

"Necessity forced me to put into practice the principles you explained so well. Sticking to it proves them. Possibly I was favored because I couldn't quit the insurance and public accounting business -- due to my inability to enter any other kind of work. But persistence gives confidence, and continued fight mental attitude followed by consistent action will bring success. I haven't reached the degree of success I desire, but that does not bother me at all, for now I am making a good living, have saved my properties, and know the formula that leads to the fullest success. When you have that knowing inside you, fear vanishes, as do the obstructions to a continued life of all good."

I first met Mr. Quayle just after he had started his business with one desk in the front of a plumbing shop. In the following years, it was a pleasure to see him move from place to place, his business growing by leaps and bounds, until he occupied the entire ground floor of a building on one of the main thoroughfares of a great western city. Realizing that his story of achievement was a remarkable one, I asked permission to quote his earlier letter.

"By all means, do so," he replied, "if you think it will help others. You might add that I now have the whole quarters at 20th and Sandy and I employ twenty-two people. I have just brought the business lot between 28th and 29th on Sandy where I shall build my own office building. I sincerely wish that all people would accept your teachings."

At the time I grasped this science, I had no idea that I was later to put it into book form. My primary thought was to use it to save my own organization from bankruptcy. I was then vice-president of an investment banking firm, and we had been caught in the economic crisis and were headed for disaster.

I don't know whether I was inspired, but I dictated the first draft of my brochure in its entirety in less than five hours, without notes or references of any kind before me. At the same time the idea for the brochure came to me, the words, "cosmic consciousness," floated before my mind. They meant nothing then.

But after T.N.T. -- It Rocks the Earth was published, it reached a woman author living in New York, who wrote me as follows:

"Seriously, I've been eating and sleeping [your] philosophy for the last ten years. It brought me to New York on no carfare; it sold my stuff to publishers when I had a lousy little job earning $30 a week...It took me to Europe a couple of times, and bought me silver foxes."

In the same letter, she urged me to read Dr. Richard Maurice Bucke's Cosmic Consciousness, declaring that it contained brilliant accounts of the actual experience of illumination. When I did, I was astounded to discover that my experience actually paralleled the illuminations listed and explained by Dr. Bucke. In the original draft of my brochure, I had described in detail my experience with "brilliant white light." But subsequently, when I showed the manuscript to a close friend, he urged me to tone down the wording: "People won't know what you are talking about in referring to that 'white light' -- some may think you've gone off the deep end." Consequently, I changed it. But those of you know something about "cosmic illumination" and have read my earlier small book will catch my reference to the "light." However, the memory of that singular experience will always remain with me: in those few seconds, I received more knowledge and understanding than I had ever received in years of reading and studying.

In the same period, it came to me in a flash why my firm was going on the rocks -- not because of the threatening outside happenings and events, but because of the mental attitude of our employees. We were all succumbing to mass fear-thoughts: we feared that the Depression was weakening our spirit and sweeping everything downhill to financial disaster. With our own thoughts of ruin, we were attracting the disaster to ourselves.

It occurred to me that to save the firm and to begin fighting the Depression itself, all I needed to do was reverse the thinking of every person connected with our organization. I set about doing that very thing. As Frank W. Camp, who wrote the introduction to my brochure declared, it was followed "by the most remarkable transformation of individuals and organization as well."

I admit that some of my statements may be ridiculed by classroom psychologists. But every day, thousands of people demonstrate for themselves that the science works. As for you, the reader, the main point to consider is whether it will work for you. The only way you can find out is to try it yourself.

I give you this science, in the confident knowledge that no matter how you use it, you will get results. But I do wish to repeat a warning given in my brochure: Never use it for harmful or evil purposes.

Since the beginning, there have been two great subtle forces in the world -- good and evil. Both are terrifically powerful in their respective scopes and cycles. The basic principle operating both is mind power -- massed mind power. Sometimes evil appears to have the upper hand, and at other times good is at the controls. It is mind power that has built empires, and we have seen how it can be used to destroy them -- history has recorded the facts.

If you read this book reflectively, you will understand how the science can be used with terribly destructive force, as well as for good and constructive results. It is like many natural forces, such as water and fire, which are among men's greatest benefactors. Yet both can be hideously catastrophic, depending upon whether they are used for constructive or destructive purposes.

Therefore, take great care that you do not misuse the science of "Mind Stuff." I cannot emphasize this too strongly, for if you employ it for harmful or evil purposes, it will boomerang and destroy you just as it has others down through the centuries. These are not idle words, but solemn words of warning.

* * * * * *

Clude Bristol's tough-minded, hard-hitting message speaks directly to You. It has yielded proven results for over fifty years and remains as fresh and focused as ever. In it Bristol teaches:

* HOW to harness the unlimited power of the subconscious mind and make your dreams come true.
* HOW to protect your thoughts and turn them into achievements.
* HOW to use "the law of suggestion" to step up your effectiveness in everything you do.
* HOW to apply the power of your imagination to overcome obstacles.
* HOW you become what you contemplate.
* WHY hard work alone will not bring success.
* HOW to bring the subconscious into practical action.
* HOW to use "the mirror technique" for releasing the forces of the subconscious.
* HOW to turn your thoughts into achievements.
* HOW belief makes things happen.
* HOW
harness the unlimited energies of your subconscious mind.
* HOW
to make yourself more competent in your affairs, more influential in your dealings with others - in short, more successful in life.



The following books by Claude M. Bristol are available to purchase in eBook form for immediate download. They may then be read on your computer and printed out. The eBooks are in Adobe Acrobat Reader (.pdf) format.

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T.N.T. - It Rocks the Earth (ebook and audiobook editions)

The Magic of Believing  (ebook and audiobook editions)

The Magic of Believing for Young People (special extended edition)

TNT - The Power Within You (with Harold Sherman)

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The Magic of Believing


TNT: The Power Within You

The Magic Of Believing (Audio CD)

The Magic Of Believing (Audio Cassette)




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